A résumé doesn't sell. Your profile, as a landing page
As a résumé, it attracts work-anniversary congrats. As a landing page, it attracts clients. We give you the 7 pieces to convert it and analyze your profile to tell you what to change.
Your banner is your storefront sign. Most people leave it blank
Treat it like a résumé and you get work-anniversary congrats. Treat it like a **landing page** and you get clients. Here are the 7 pieces I rebuilt, one by one, plus the prompt I give Claude to audit yours.
Almost everyone arrives on mobile, so only the **center-right area** is guaranteed to show (your photo covers the bottom-left corner). That's where it goes: a 1-line value proposition + a scroll-stopping data point + a CTA. Not LinkedIn's default blue.
Shift your mindset: your profile is a landing page
Whoever lands on your profile almost always comes from one of your posts or messages, and almost always on mobile. **If the first screen doesn't tell them what you solve for them, they leave**, and they don't come looking for you again.
Stop thinking of your profile as a résumé. **Think of it as a funnel**: every section (banner, headline, About, Featured) has a job. Attract, qualify, convert. The rest of this guide gives you the exact pieces.
01 · Who you're really talking to
The most expensive mistake on LinkedIn isn't a bad message, it's talking to everyone. If your profile tries to attract "companies that want to grow", you attract no one. **The more specific your ICP, the higher your reply rate.**
Before you touch a single piece, decide **who you're writing for**. Everything that follows (the banner, the headline and the About) is written only for that person, the one who can buy from you.
02 · The banner image that sells
The banner (1584×396px) is the first thing anyone sees when they land on your profile. Most people leave it on the default blue or use a generic team photo. That's like having a blank sign on your storefront.
**Most people come in on mobile**, so the central area is the only one guaranteed to show on every screen. Put the important stuff there.
03 · The headline under your name
You have 220 characters. The first 60 are the ones that show in search, comments and feeds. If your headline says "Sales Manager at Acme Corp", you've burned the most valuable space on your profile telling the world your title, something your buyer **couldn't care less about**.
Profiles with a customer-focused headline (not a title-focused one) get more views, more accepted connection requests and more replies to messages. Your headline is your **LinkedIn SEO**: the keywords you put there determine whether you show up when your ICP searches.
04 · The 2 About lines that actually get read
The first 2-3 lines of your About are the only ones visible before "see more". If those lines are about you ("Professional with 15 years of experience in the tech industry…"), nobody clicks. If they're about **your ICP's pain**, everything changes.
05 · Featured, set up as a sales storefront
The Featured section is the most underused part of LinkedIn. Most people pin viral posts that got lots of likes. Mistake. **Featured is your sales storefront**, not your photo album.
Think of it as two lanes of a funnel:
06 · What you post, designed to drive profile visits
Your content has one job: **getting the right people to visit your profile**. It's not for selling in the post. It's not for putting CTAs in every update. It's for building visibility, authority and trust, so that when they reach your profile, the "landing page" does the work.
Reach isn't free: every post competes with hundreds in the same feed. What still works is content that **delivers real value** to the reader and leaves them wanting to see who you are.
07 · The 4 profile spots for links that almost nobody uses
LinkedIn gives you several places to put links. **Most profiles only use one (or none).** Every link is a conversion point, and people who skip them are leaving meetings on the table.
The prompt I give Claude
It's the prompt I use myself. Paste it into Claude with screenshots of *your* profile and it gives you back, piece by piece, what works, what's unnecessary and how to rewrite it.
The quick checklist, before you go
Check your profile against this list. If you don't meet all 8, you have room to improve right away.
Bonus: run the playbook on your profile
Other resources you might like
Your outbound makes the same 5 mistakes
What NOT to do when prospecting on LinkedIn and by email. With real data, no sugarcoating.
The 8 B2B signals with their real multiplier
The difference between a cold list and a booked meeting isn't the copy. It's when you write. Here's 1 full signal with its window; the other 7 are in the playbook.
I handed the keys to my LinkedIn over to Claude
The complete guide to B2B posts: the 3 prompts I use with Claude, 9 hook archetypes, 5 structures, the 24-check checklist and the rule of ONE.