I handed the keys to my LinkedIn over to Claude

Prompt 1 · Scan the outliers in your niche

I handed the keys to my LinkedIn over to Claude: it scans the outliers in my niche, pulls out their patterns and critiques my drafts. **Most of them don't make the cut**. Here are the **3 prompts**, the 9 hooks, the 5 structures and the **24 checks**.

It's the first of the three and the one that kicks off the system: Claude scans the posts in your niche and separates out the outliers, **the ones that beat 3× their author's average**. Copy the prompt and paste it into Claude.

Why most people are losing

This guide distills hundreds of tracked outlier posts (an outlier is a post that beats its author's **average engagement by at least 3×**), the patterns that repeat across B2B, SaaS and sales, plus what I've learned posting and measuring *what moved pipeline and what was fluff.*

Prompt 1 does that tracking: you paste in the posts from your niche with their likes and comments, and it separates out the outliers, author by author.

The root thesis: the win/lose test

The 3 psychological pillars · pick ONE

Every viral post fires **one** emotional pillar to the max. Not three. When you try to hit curiosity, fear and desire all at once, the result gets diluted: the reader doesn't know what they're feeling and doesn't act.

The 9 hook archetypes

The hook decides whether the rest gets read, because on mobile LinkedIn cuts it off around 140 characters. The example lines for each archetype are **made up**: they only show the shape each one takes.

The 5 highest-converting structures

A structure is the skeleton of the post, the order in which the blocks appear. These five are the ones that repeat most often in the outliers.

The 5 positioning levers

Distilled from analyzing top founders in B2B AI / sales (EN + ES). Apply them when the raw idea allows it, without forcing it.

The rule of ONE for the close

Your post has to end with **exactly ONE** of these closes. Never two.

The formatting rules almost nobody follows

Small details that separate an outlier post from a mediocre one.

Timing: when to post

After tracking B2B posts for months, these are the consistent patterns.

The 24-check pre-publish checklist

Before approving a draft, my system scores it against 24 checks split into 5 categories, each with its own weight. It's not a list of good intentions: it's a scoring system. These are the categories and a sample of what each one checks.

How this works in practice

Everything above (the 9 archetypes, the 5 structures, the 24 checks) doesn't live in your head every time you write. It lives in a set of templates by structure that the system fills in with your data, your client and your angle, and then scores against the checklist before handing you the draft.

That's the difference between knowing the framework and applying it at scale: a template without your context is empty words; with your real case and a scoring system that validates it, it's outbound that closes. The system that builds those drafts and critiques them before publishing is what [I'll show you in 30 minutes](/en/request-demo).

The lead magnet trap

"Comment X and I'll send it to you" is a **genuinely strong** close when the post gives away a valuable resource. It's a close **that breaks credibility** when you use it on posts that don't give anything away.

The step almost nobody takes: commenting > posting

Posting your own content is only half the game. The other half is commenting well on viral posts in your niche. One substantive comment on a post with big reach can bring you more impressions than your own post, and it builds authority without creating new content every day.

The system on 1 page

If you take away just one thing from this whole guide, make it this sequence.

More tips and outbound's hidden secrets

This guide is a distillation. On LinkedIn I post every week what I see inside Neety: concrete tactics, what doesn't work and the invisible details that separate top teams from teams that burn out.